Why Study Organizational Behavior?

Aside from diploma or degree requirements, why should you or anyone else study OB? After all, who ever heard of a career path leading to a vice president of OB or a chief OB officer?

The main reasons for studying organizational behavior is that most of us work in organizations, so we need to understand, predict, and influence the behaviors of others in organizational settings (see Exhibit 1.1). marketing students learn marketing concepts, and computer science students learn about circuitry and software code. But all of us need organizational behavior knowledge to address the people issues when trying to apply marketing, computer science, and other ideas.